The FGV Portal was an opportunity to present several concepts of usability and conversion. In this project were applied as results optimization techniques used by “Conversion Rate Specialists” as well as the heuristics of the Baymard Institute.

Being a complete interface and usability project, we map the user’s journey from a landing page to the aftermarket. All the planning that also included a plan of communication oriented to the time and public of the FGV.

For a landing page, we used the 15 principles for optimization and transition based on heuristics.

FGV is one of the biggest educational institutions in Brazil and one of the best universities in the world such as Harvard Law School, McGill University, University of Wisconsin Law School and more.